Among the many hot new trends, 1 product type in particular has been lighting up my radar like crazy lately: BB creams are taking over India!
Never heard of these before?? Below, I'll break down this hot product trend, explaining what BB creams are, their beauty benefits & my picks for the best ones out there on the market!!
What're BB Creams???
BB creams are short for beauty balms or blemish balms. They were first developed in Germany by a dermatologist who wanted a single cream that would protect skin and provide coverage after laser treatments. The all-in-one formulation became a sensation in South Korea and then spread throughout Asia.
BB creams started hitting Indian store shelves in the spring of 2012. Today, almost every major beauty company has a BB cream, from budget brands that cost under Rs.600 to high-end department-store lines that may be as costly as Rs.6000 or more, as well as lines that are only sold at spas or in doctors' offices.
The NPD Group, a market research group, found that although only 2% of beauty shoppers have purchased a BB cream, nearly 4 in 5 of those who have say they'll buy the product again.
BB Creams vs. Tinted Moisturizers
BB creams are your all-in-one product because they're a combination of SPF, primer & anti-aging ingredients: plus, they offer light to medium coverage. Whereas a tinted moisturizer's biggest job is to provide hydration, minimal coverage & sometimes sun protection.
If you want a formula to last (especially on hot summer days) pick a BB cream over a tinted moisturizer. Why? The built-in primer gives it staying power, so it doesn't fade off.
The Benefits of BB Creams
Can one beauty product really do it all? Maybe.
Many BB creams offer effective sun protection, with broad-spectrum SPF 30 or higher, the recommended SPF for daily use. What's more, BB creams generally contain zinc oxide or titanium oxide, physical sunblocks that have some built-in water-resistant properties. When it comes to skin treatment, you can also find BB creams that contain anti-aging components, including peptides & antioxidants such as vitamins A, E & C.
Which brands are the best???
Many beauty companies like Garnier, L'Oreal & Clinque have been rolling out the BB creams by the truckload!! Here're some of the top sellers out on of shelves right now, in no particular order.
1. Clinique Age Defense BB Cream
2. MAC Prep + Prime BB Beauty Balm SPF 35
This is just to give you a taste of the BB creams that are currently available on the market!!! Remember, every BB cream has different benefits, so look at reviews & test before buying to find the one that'll work for you.
Have you tried a BB cream?? Do you've a favorite brand?? Are you excited to try them?