Indigo Nation - the brand for the young & restless promises to deliver fast fashion for the young Indian dude who forever aspires to be IN. For whom looking hot is everything. He wants everything right here, right now. The brand Indigo Nation is about engineering change rather than embracing it.
The Besharam.IN collection, inspired by the cool, edgy, bindass look Ranbir sports in the movie, was launched during an exciting event by the Besharam man himself. Other notables present on this occasion were Shri Kishore Biyani, Managing Director– Future Lifestyle Fashion; director Abhinav Singh Kashyap; producer Himanshu Mehra & Rachna Aggarwal, the CEO of Indus League.
Speaking at the event, Ranbir Kapoor said, "My look in the movie has a very vibrant, youthful & irreverent feel to it. The Besharam.IN collection from Indigo Nation brings out the spirit of my happy go lucky character in the movie so well. I simply ♥ the collection. So go ahead. Flaunt my look. Be bold, be yourself, be besharam."
Rachna Aggarwal, CEO, Indus League, said, "We're extremely delighted to be associated with the movie 'Besharam' & with Ranbir Kapoor- we believe that Ranbir is young India's most sought after fashion icon. The 'Besharam.IN' collection is inspired by Ranbir's bold & bindass look in the movie. And Indigo Nation is a clothing brand which offers edgy fashion for the young Indian dude." Added Ms. Aggarwal, "it’s such a perfect fit."